Business
develops fast like always,
can’t we all tell, just looking at the
number of flags at the
home page of
www.e-turkey.org....
The
spirit of the World Cup and the
joy of seeing the
colors of all nations resides in Turkey and eveyone in Istanbul
is now talking about the players, their sports clubs and the
profound
characteristics of each team, including their cultures
and the new
business opportunities in each country.
Sports
success stories prove
to be
one of the most effective ways of marketing communications.
Let’s take
a look at some sports industry issues where Turkey
crosses her fingers
and works diligently. First of all,
to bring Formula 1 to
Turkey. It is widely discussed in wide
specturum especially after
Michael Schumacher visited Turkey this past
month for the
introduction of the new FIAT Palio. The automative
industry is
highly impressed by the capacity and the capability of the
group
and its operations in Turkey.
Especially
football, is
one major developing sector in Turkey. Club level
achievements
and championships titles won by Galatasaray lifts spirits
in a
fashionable and its own unique way. Galatasaray builds on its
reputation of being one of the only global brand in Turkey.
Effective merchandising
and retailing is vital for profitability
and the clubs are
looking to transfer players from several countries to
expand
their distribution channels. Way to go and good luck to all the
sports clubs on the fair
play ground. Let’s keep in mind that each European Football Club
has
to meet the newly set criterias of UEFA by 2004.
In
addition, I want to bring your attention to Hido Turkoglu, from the NBA Western
division finalist, Sacramento Kings
and Ibo Kutluay , the magic hands
from Panathinaikos of Greece,
the
European Basketball Champions of 2002. They became Turkey’s
heartbeat.
Now
let’s touch bases with up to
date business opportunities in Istanbul.
Competitive industries
are tourism, textiles, IT and capital markets.
Looking
at two T’s Tourism and
Textiles, the timing is right. For those who
are interested in
visiting Istanbul, they will not only see the benefits
of cheap
travel, they will also take advantage of the quality shopping.
Investment opportunities are endless in both sectors where many Turkish
Businesses are looking to acquire international strategic partners.
We
always keep in mind that it’s not the price we pay, it’s the
value
we get, and that, all Istanbullife.org.team
guarrantees.
IT
companies are clustering in a
unique way. Many start-ups are flourishing
and are positioning
themselves for a soft launch. This is really
exciting due to the
fact that IT will foster communications and will
develop business
relations world wide.
Capital
markets are
becoming more interesting, experts notes that stocks are
undervalued and foreign direct investment awaits certanity on political
developments.
For
all things good and
beatiful, dear readers of Istanbullife.org, So long
for
now.....
Nihat
Dincmen, is a senior consultant for an international non-government
organization which specializes in business competitiveness and
industrial strategy .
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