Cosmetics, Health Cosmetics & Toiletries, Health & Hygiene. Healthcare and Pharmaceuticals Turkey’s pharmaceutical market became the 6th largest in Europe and the 16th largest in the world in terms of sales in 2012. In 2014, pharmaceutical sales saw a 37 percent increase compared to USD 6.2 billion in 2004, reaching a stunning USD 8.6 billion. Domestic and international investors are ramping up their investments in the pharmaceutical sector to take advantage of Turkey’s attractive market, where the healthcare and the pharmaceutical sector grew by 5.8 percent and 8.9 percent respectively from 2012 to 2013. Expenditures on pharmaceuticals are expected to reach to TRY 20.66 billion in 2015, a 10.3 percent increase on the TRY 18.72 billion figure of 2014. Expenditures on healthcare, meanwhile, are expected to increase by 10.4 percent from TRY 96.01 billion in 2014 to TRY 105.98 billion in 2015, while the growth in real GDP is projected to be 3.5 percent for the same period.

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