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The
information and data processing technologies have shown remarkable
development in recent years. To take part among the developed countries in
the 21st Century, which is called the information age, depends upon our
progress in the electronics and communication sectors and improvement of
the competitiveness of the Turkish electronic industry by producing our
own technology.
The electronics
sector, with its approximately $1 trillion world-wide market volume,
promises to create the highest employment in the 21st century. Now, the
electronics industry is not an industry branch anymore, but rather has
become a basic and prolific industry itself developing all other
industries.
In Turkey the
companies engaged in the manufacture of telecommunications equipment and
consumer electronics have ample capacity to meet the local demand and even
to export. Exports of electronic products showed a substantial rise
especially after 1989. The electronics industry also made substantial
progress in the design and in the development of technology. Today, the
local content in the manufacture of many kinds of electronic equipment has
attained high levels.
The electronics
industry in Turkey has developed sizeable capacity especially in two
sub-sectors: consumer electronics and telecommunications. There are
approximately 250 companies operating in the field of electronics. Most of
them started business through foreign licence agreements. The licensors
originate from the Netherlands, Germany, Japan, the USA, Canada, France,
the United Kingdom, Denmark and Italy. A significant number of companies
also have foreign capital.
Consumer
electronics and telecommunications equipment are the main export items.
The total value of exports of electronics reached about $ 1.1 billion in
1999. This is mainly due to improvements in the quality of Turkish
electronics. Turkish manufacturers are taking elements of non-price
competition such as quality and service into account.
The most
important consumer electronics product is the colour TV. Colour TV exports
were $674.5 million in 1999.
Almost all
colour TV exports were destined for the European Union countries in 1999
and show an ever-increasing tendency to gain significant market shares. In
addition, the export performance of empty and full video bands is
striking, owing to the high production technology and quality required.
The important export markets for this product are the Russian Federation,
France, Germany, Italy, Belgium, the United Kingdom, Greece and the USA.
An increase is
expected in the export of other consumer electronics in the near future
with the introduction of new product lines such as high acoustic quality
music sets using digital technology with remote control CD players which
are available in the domestic market currently.
In the Turkish
electronics industry, positive developments in the telecommunications
sub-sector, such as intensive infrastructural investments by Türk Telecom
were reflected in the telecommunications sub-sector exports. In 1999 the
export value of the telecommunications sub-sector reached $228.9 million.
Meanwhile, export of telecommunications cables showed a significant
increase. The total value of exports of telecommunications cables rose to
$62.9 million in 1999. Turkey's market share in foreign markets for the
hi-tech cables is increasing gradually. The top foreign markets for
Turkish telecommunications cables are Germany, Malaysia, Pakistan, Saudi
Arabia, Italy, the United Kingdom and the Russian Federation.
The export
performance of the young but dynamic Turkish electronics industry has been
improving, especially over the last few years, with quality products at
reasonable prices. Although present export value is not high on the global
scale, it is believed that Turkish electronics will win significant market
shares in foreign markets soon with their broad range of products, skilled
craftsmanship, engineering quality and close ties with liberal economies.
Recently, a
large number of Turkish manufacturers have affixed the CE Mark to their
products for export to the European Union. At the same time, Turkish
manufacturers are closely following developments in international quality
and environmental standards. The number of companies who have ISO 9000
certificates is even increasing.
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